Taking Small Business Marketing
Engage your audience with hands-on marketing ideas + experiences
When you’re burnt out from trying to keep up with social media, it’s easy to forget that giving people a great experience is what matters most. At Aligned Marketing Studio, I help small business owners create memorable events and relationship-driven marketing strategies that bring the focus back to in-person connection.
Hello + Welcome!
I’m Elisa, a marketing strategist and former corporate marketing director. My story began at 23, when I grew a franchise salon in Boston from $0 to $30K in just six months through creative in-person experiences and events otherwise known as Experiential Marketing. Since then, I’ve taken that same approach into helping small business owners who are ready to grow their business in new ways, beyond just social media, and who value authentic, in-person connections.
Experiential Marketing
Content Creation
Event Marketing
Experiential Marketing
Experiential marketing is all about creating one-of-a-kind, memorable experiences that are fun. It moves you away from hard selling (because nobody wants to feel sold to!) and into something people can feel and remember.
While experiential marketing often brings to mind big events and pop-ups, it’s really about giving people in-real-life experiences — something more and more people are craving. At Aligned Marketing Studio, I believe those moments don’t always have to be big to be effective.
It’s the little things that stick: viral iced coffee buckets, a spa-inspired self-care day, a makeup class, a DIY tasting bar, or a cozy fall pop-up shop. These simple ideas create the perfect amount of FOMO (fear of missing out) and give people a reason to talk about your brand after the experience is over.
Alice Varelas, Makeup Artist
“Working with Elisa has been such a positive experience! She was incredibly attentive and responsive to my text messages, which made me feel so supported throughout the whole planning process. She gave me both creative and practical ideas for how to market my Makeup & Sip event on social media, and beyond that, she gave me the emotional encouragement and confidence I really needed. As one could imagine putting yourself out there on social media can put you up for public criticism. What I loved most is that she didn’t just help from behind the scenes—she actually came to my event, filmed content, took photos, and even created a few reels for me to use however I’d like. Her combination of strategy, creativity, and genuine support made such a difference. I can’t recommend her enough to anyone looking for someone who goes above and beyond with both marketing expertise and heart!”
Nicole Ormord, Independent Hairstylist
