Nicole’s first curly hair class was a pivotal moment for her brand from taking her from hairstylist to educator, positioning her as an expert in her industry and opening the door for more classes and new clients. We worked on getting her comfortable behind the camera so we could take her social media presence to the next level by showcasing her skills, personality, and the unique client experience she provides in the salon.

While Supercuts had a large corporate marketing team, individual franchise locations were left without localized strategies to reach their own communities. The new salon location on Huntington Avenue in Boston needed a way to connect with nearby college students, and experiential marketing proved to be the key in making it the go-to place for students to see their favorite hairstylist.

From educational and non-profit, to food and beverage — click below to see how experiential marketing helped these corporate organizations create successful brand experiences.